I’ve been hearing a lot about trade promotion management (TPM) software lately, but I’m having a hard time finding concrete statistics on its impact. How does it affect things like ROI, promotion efficiency, or overall sales performance? Do you have any data or insights on this?
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Thanks for the thorough breakdown! That’s exactly the kind of data I was hoping for. It’s interesting to see how much impact TPM software can have on ROI and efficiency. I’ll definitely check out those reports and see how we can leverage this for our promotions strategy.
From what I’ve read, TPM software can improve promotional ROI by up to 20-30%, primarily through better planning and real-time tracking of trade promotion management software statistics activities. It also helps reduce administrative costs by automating workflows, which increases efficiency by about 25%. Companies using TPM software have reported more effective use of trade budgets, with some studies showing a 10% reduction in budget waste.