Hey, has anyone else noticed how stores seem to know exactly what you’re interested in before you even ask? I walked into a shop the other day, and my phone pinged with a discount on something I’d looked at online last week. It felt super convenient but also made me wonder how much they actually track. Location-based marketing is getting really advanced. You think this is where shopping is heading, or do people start pushing back once tracking gets too personal?
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The future of location-based technology in retail and marketing
The future of location-based technology in retail and marketing
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It’s a fine line, for sure. Getting a relevant offer at the right time is useful, but if stores track every move, it could feel intrusive. People like convenience, though, so I feel like most won’t care as long as it benefits them. Guess we’ll see how far companies can go before customers push back.